Abu Dhabi Distribution Company (ADDC launched a public awareness campaign to educate motorists on the importance of protecting the safety of pedestrians on lane for turning right under the slogan; “We Ensure Pedestrian Safety”. H.E. Saeed Al Suwaidi, ADDC Acting MD, said on the occasion; “this campaign is a part and parcel of fulfilling our CSR and increasing the awareness of our drivers of light vehicles and heavy equipment working at our different worksites and the surrounding areas”.
It is in line with the Behavioral Safety Change program , Zero Harm, we launched in last January within the company’s strategy aimed at achieving safe and injury/accident-free work environment in five years, he said.
The company also organizes, in association with Abu Dhabi Police’s traffic department, workshops and public speeches to educate it’s drivers on the importance of adhering to the traffic rules and the latest amendments related to the protection of other road users as well as public and private properties. A distinctive sticker, reads “We Ensure Pedestrian Safety”, calling for giving priority to pedestrians while at lane for turning right and zebra crossing, will also be provided to the company drivers as well as other motorists to attach it to their cars. This is in addition to ready-made outreach materials to be distributed to the company’s staff as well as the public. According to the statistics issued by Abu Dhabi Police’s traffic directorate, forty-eight pedestrians were run over and killed last year, compared to 54 in 2014.
