ADDC contracted FANAR Production, the exclusive owner of the animated TV series Shaabiat Al Cartoon, to promote ADDC’s social messages, the foremost of which encouraging customers to conserve water and electricity. Shaabiat Al Cartoon is one of the most-watched Emirati productions since its television debut in the Holy Month of Ramadan 2006 on Dubai's youth-oriented Sama Dubai channel by Haidar Mohammed, series creator and lead illustrator, and Amer Kogh director. According to the agreement one episode of the program, to be screen next Ramadan, will be dedicated for water and electricity conservation issues alongside ADDC’s logo. FANAR will also produce a commercials specially for ADDC to be screen alongside all the series episodes during the same month.
The cartoon characters of the series will also be used in three of ADDC’s exhibitions and events. They will also be used in publications produced by ADDC throughout four months, including Ramadan. The agreement is a part and parcel of ADDC’s efforts aimed at promoting water and electricity conservation for the benefit of the future generations and in line with our visionary leadership directives of Abu Dhabi 2030 Strategy.
